Mastering German market entry challenges

How to adjust your content marketing

US organisations are at least two years ahead of their German peers when it comes to the sophistication of their content marketing. Not only that, B2B buyers in Germany consume content differently. They have different expectations, and respond very negatively when they are not met. Failing to recognise and adjust content marketing strategies to accommodate these realities is an expensive mistake that many US and UK companies have already made. We want to help you avoid membership of that unfortunate club.

Content Marketing for the German MarketUS IT Giants provide the perfect example of organisations that understood they needed to go about content marketing differently in Germany. They just weren’t sure where to start. That’s why they need NetPress to help them define the right strategy, and then design and distribute the right local-language content assets to attract and convince German B2B buyers about its products and services.



  • This show case explains the key differences between the US and Germany when it comes to content marketing.
  • It also describes how US IT companies are
    working with NetPress to execute a strategy
    that generates leads from German B2B buyers effectively and efficiently

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