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German Market Entry

We provide professional insights into the German and European market with information on legal and economic requirements and above all the marketing and sales approach to be successful in this fragmented but lucrative region.

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Why Generating Leads Shouldn't Be Your Sole Goal

When most companies approach marketing and sales, traditionally the strategy has been to cast a wide net, and see what comes in. We now know how inefficient and ineffective this is, and so prospecting and lead generation has become much more targeted and specialized. But with so much focus on generating leads and identifying which ones are highly qualified, are brands still missing good opportunities for conversions and sales? It's time to share some of our focus with not just customer acquisition, but customer retention too.
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How to Motivate Happy Customers to Become Active Promoters and Send Referrals

When we talk about the sales and marketing flywheel, the important third component is service. And the concept of customer service and what makes it great are different today than they ever have been. That's because consumers are gaining purchasing power, and providing them with a good experience can make or break whether they stay our customers.
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How Conversational Marketing Is Changing The Game Of Lead And Customer Relationship

While Inbound Marketing has long focused on the importance of opening a dialogue with potential customers and making communication one-sided, we're now entering the age of Inbound 2.0. With new strategies for engaging leads and customers, marketers and sales professionals are looking to tools that can truly allow for one-on-one communication for what is now being called conversational marketing. But what really is conversational marketing, and why should you consider utilizing it for your own business?
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Turning Customers Into Promoters: Creating Growth Opportunities

on Aug 16, 2018 | By Achim B. C. Karpf | HubSpot, Sales, Service Hub
There are many reasons why marketing and sales are important for business, but it essentially all boils down to facilitating growth and securing revenue. We try to find new and strategic ways to capture the attention of our audiences, and show them how we can add value to their lives. When we succeed, and those audience members become our customers, it's important that we have products and services, and support systems in place, in order to make good on our promises. But we're also finding that there is another crucial element in this equation: when we really do add value to people's lives, we should give them all the resources in the world to be able to tell others about it.
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Thinking About Marketing And Sales As a Cycle

on Aug 06, 2018 | By Achim B. C. Karpf | Marketing, Sales, Service Hub
In traditional marketing and sales, we've always talked about the "funnel." We capture attention at the top of the funnel through the attract phase, and strategically move potential customers through the buyer's journey of consideration until they reach the bottom of the funnel, where they make a decision to purchase and become a customer. It's an industry staple that is taught over and over, but as we gain more access to data and real customer insights, we've learned something crucial: repeat customers are some of the most valuable people we could ever interact with. This is why we need to change our thinking from the marketing and sales funnel, and think of it as the marketing and sales cycle.
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