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German Market Entry

We provide professional insights into the German and European market with information on legal and economic requirements and above all the marketing and sales approach to be successful in this fragmented but lucrative region.

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5 ways automation improves relationships between marketing and sales

As the importance of human to human marketing has increased over the years, we've seen new strategies on how to connect more with audiences, speak in an authentic voice, and be more relatable and personal in order to be relevant. From this comes new concepts like relationship marketing, network marketing, and even marketing automation that seeks to enable these kinds of deeper relationships. Wondering how automated technology can actually help connect leads and prospects and sales teams in a better way? These are our top five ways:
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Turning Customers Into Promoters: Creating Growth Opportunities

on Aug 16, 2018 | By Achim B. C. Karpf | HubSpot, Sales, Service Hub
There are many reasons why marketing and sales are important for business, but it essentially all boils down to facilitating growth and securing revenue. We try to find new and strategic ways to capture the attention of our audiences, and show them how we can add value to their lives. When we succeed, and those audience members become our customers, it's important that we have products and services, and support systems in place, in order to make good on our promises. But we're also finding that there is another crucial element in this equation: when we really do add value to people's lives, we should give them all the resources in the world to be able to tell others about it.
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Thinking About Marketing And Sales As a Cycle

on Aug 06, 2018 | By Achim B. C. Karpf | Marketing, Sales, Service Hub
In traditional marketing and sales, we've always talked about the "funnel." We capture attention at the top of the funnel through the attract phase, and strategically move potential customers through the buyer's journey of consideration until they reach the bottom of the funnel, where they make a decision to purchase and become a customer. It's an industry staple that is taught over and over, but as we gain more access to data and real customer insights, we've learned something crucial: repeat customers are some of the most valuable people we could ever interact with. This is why we need to change our thinking from the marketing and sales funnel, and think of it as the marketing and sales cycle.
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Lead Nurturing Is Essential for Successful Sales

A lot of companies spend loads of time on attraction and lead generation activities such as social media, SEO, paid advertising, and content creation, but spend a lot less energy on figuring out how to move prospects through to sales. Without any focus on lead nurturing, it can be difficult to actually identify qualified leads, making sales still have inefficient processes for closing deals. So how can you identify how to best secure these qualified leads? Let's take a look.
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How Workflows Help Aligning Marketing And Sales

A common complaint from growing companies is that there is a disconnect between marketing and sales. When trying to be efficient in lead capture and securing new customers, this disconnect can cause major problems and a potential loss of revenues if marketing can't efficiently pass qualified leads to sales.
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Which Department Benefits Most from Marketing Automation?

When you hear the term "marketing automation" you may be unsure of all that it entails. It could be that you know what it is, but you don't know how to make the most of it. Or that it can make your work life easier, you're just not sure in what ways. But of all the questions around marketing automation, 'who benefits from it?' is a common one. While you may think marketers stand to gain the most from marketing automation, it's actually your sales team who will be thanking you for it.
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GDPR Is a Game Changer for Marketing in Europe

on Jan 17, 2018 | By Achim B. C. Karpf | Inbound Marketing, Sales, GDPR, Data
By now it's impossible that you haven't come across the acronym GDPR. These four letters have had European companies on high alert for some time now, but with the compliance deadline just over 4 months away, the pressure is on for businesses operating in the EU to truly understand the implications of this policy. But while some may approach the new regulations from the legal and technical standpoint, some of the greatest impacts are actually on marketing departments. Most importantly, the change in policy doesn't only affect European based companies, but actually any company that handles the private information of European citizens, playing a big factor for companies looking to establish new business in the region.
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5 Things to Know Before Contacting Your Lead

One of the best reasons inbound marketing is so successful in bringing in new customers, is because sales teams are only selling to those who are ready to be sold to. But that doesn't mean that sales staff still don't face one pesky problem: knowing what information to obtain about a lead before speaking with them. In order to close on a sale, prospects should feel that their experience is personalized, that you know something about them and their needs, and that you care enough to take the time to contact them on their own terms. In B2B SaaS industry in Germany especially, there are a few pieces of information you should find about your prospect before getting in touch.
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