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German Market Entry

We provide professional insights into the German and European market with information on legal and economic requirements and above all the marketing and sales approach to be successful in this fragmented but lucrative region.

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The Advantage Of Integrating HubSpot With Your Existing Software

When implementing new software, there can be some hesitation from companies who are set in their ways with the technology they are already using and may be wary of introducing a platform that could interrupt or change existing systems. Or, some companies may fear that connecting everything together is difficult, and onboarding is a long a laborious task. But HubSpot offers many seamless integrations in popular productivity tools and platforms that can lead to countless advantages of using their suite of products.
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How SaaS Companies Can Use Black Friday Promotion For Customer Retention

Black Friday may seem like a marketing and advertising ploy for B2C companies looking to hook new customers. But over the years we've seen more and more companies playing it smart in using this spend-happy time of year to not only boost new sales but to hone in on customer retention as well. If your current strategy focuses more on pleasing your existing customers, you can - and should - still be getting in on what this promotional period has to offer.
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Lead Nurturing Is Essential for Successful Sales

A lot of companies spend loads of time on attraction and lead generation activities such as social media, SEO, paid advertising, and content creation, but spend a lot less energy on figuring out how to move prospects through to sales. Without any focus on lead nurturing, it can be difficult to actually identify qualified leads, making sales still have inefficient processes for closing deals. So how can you identify how to best secure these qualified leads? Let's take a look.
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How Workflows Help Aligning Marketing And Sales

A common complaint from growing companies is that there is a disconnect between marketing and sales. When trying to be efficient in lead capture and securing new customers, this disconnect can cause major problems and a potential loss of revenues if marketing can't efficiently pass qualified leads to sales.
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Which Department Benefits Most from Marketing Automation?

When you hear the term "marketing automation" you may be unsure of all that it entails. It could be that you know what it is, but you don't know how to make the most of it. Or that it can make your work life easier, you're just not sure in what ways. But of all the questions around marketing automation, 'who benefits from it?' is a common one. While you may think marketers stand to gain the most from marketing automation, it's actually your sales team who will be thanking you for it.
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