How to find a partner on the German market? You know by now that simply launching your product or services software in Germany is not the ideal methodology for ensuring success. In case you've missed our earlier points, we can be clear again: The german market is often misunderstood or approached in the wrong way by American companies looking to expand here. So, now that we've covered making sure your SaaS is market-ready, and how you can find influencers to help introduce your brand, what is the next strategy to think about? Marketing for German consumers.