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German Market Entry

We provide professional insights into the German and European market with information on legal and economic requirements and above all the marketing and sales approach to be successful in this fragmented but lucrative region.

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5 ways automation improves relationships between marketing and sales

As the importance of human to human marketing has increased over the years, we've seen new strategies on how to connect more with audiences, speak in an authentic voice, and be more relatable and personal in order to be relevant. From this comes new concepts like relationship marketing, network marketing, and even marketing automation that seeks to enable these kinds of deeper relationships. Wondering how automated technology can actually help connect leads and prospects and sales teams in a better way? These are our top five ways:
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