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German Market Entry

We provide professional insights into the German and European market with information on legal and economic requirements and above all the marketing and sales approach to be successful in this fragmented but lucrative region.

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Why enterprises should think about sales force automation

on Apr 10, 2019 | By Achim B. C. Karpf | Lead Nurturing, HubSpot, CRM, SFA
In 2019, it's almost guaranteed that every enterprise business uses a CRM solution. A CRM is great for storing all the data you need about your current customers and prospects, getting an overview of all your contacts, and having an easily accessible database for all customer-related data. But to get the full power of what that information can do for your enterprise business and actually work to help your lead nurturing and sales, you should consider also implementing a sales force automation (SFA) software.
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Lead Nurturing Is Essential for Successful Sales

A lot of companies spend loads of time on attraction and lead generation activities such as social media, SEO, paid advertising, and content creation, but spend a lot less energy on figuring out how to move prospects through to sales. Without any focus on lead nurturing, it can be difficult to actually identify qualified leads, making sales still have inefficient processes for closing deals. So how can you identify how to best secure these qualified leads? Let's take a look.
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How Workflows Help Aligning Marketing And Sales

A common complaint from growing companies is that there is a disconnect between marketing and sales. When trying to be efficient in lead capture and securing new customers, this disconnect can cause major problems and a potential loss of revenues if marketing can't efficiently pass qualified leads to sales.
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What do Your German Customers Expect from Your SaaS?

Whenever tech companies enter new global markets, they need to do their homework. You probably know by now that it's not enough to simply launch your product in a new country with a different culture, and expect it to sell right away. The key in launching your SaaS in markets like Germany in particular, is preparation. When you put in enough time for preparing, you are better positioned to meet and exceed the expectations of German consumers. So what are these expectations that you'll need to prepare for? Let's walk through the steps.
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