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German Market Entry

We provide professional insights into the German and European market with information on legal and economic requirements and above all the marketing and sales approach to be successful in this fragmented but lucrative region.

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Are enterprise businesses really improving productivity by using 91 marketing tools?

Oftentimes, the larger a company gets, the more money they have to invest in tools and technology. This often means not only better software solutions for things like CRM, marketing, sales enablement, productivity, and administrative tasks, but it typically means more tools being used. In fact, estimates show that the average American enterprise business uses 91 marketing cloud services in their business!* But with using so many different solutions for each little task, are enterprise businesses really improving their productivity - or are the software solutions becoming a problem themselves?
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With The Enterprise Growth Suite, HubSpot Is Now Reaching Bigger Companies

HubSpot has recently released its Enterprise Growth Suite for larger businesses looking to streamline their marketing, sales, and customer services efforts to facilitate growth. It gets us thinking about what it is that makes enterprise business, and marketing for them - and to them - different.
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How To Calculate The Results Of Your Customer Service Strategy

The HubSpot flywheel is the most comprehensive approach to attracting, converting, and keeping customers, due to the holistic nature of focusing on true satisfaction throughout the entire customer journey. So once you've implemented a robust customer service strategy as a complement (and addition) to your marketing and sales methodology, how can you be sure that your customer experience has improved, and that your business is benefitting? There are a few ways to calculate the results:
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