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German Market Entry

We provide professional insights into the German and European market with information on legal and economic requirements and above all the marketing and sales approach to be successful in this fragmented but lucrative region.

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How To Calculate The Results Of Your Customer Service Strategy

The HubSpot flywheel is the most comprehensive approach to attracting, converting, and keeping customers, due to the holistic nature of focusing on true satisfaction throughout the entire customer journey. So once you've implemented a robust customer service strategy as a complement (and addition) to your marketing and sales methodology, how can you be sure that your customer experience has improved, and that your business is benefitting? There are a few ways to calculate the results:
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How SaaS Companies Can Use Black Friday Promotion For Customer Retention

Black Friday may seem like a marketing and advertising ploy for B2C companies looking to hook new customers. But over the years we've seen more and more companies playing it smart in using this spend-happy time of year to not only boost new sales but to hone in on customer retention as well. If your current strategy focuses more on pleasing your existing customers, you can - and should - still be getting in on what this promotional period has to offer.
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How to Motivate Happy Customers to Become Active Promoters and Send Referrals

When we talk about the sales and marketing flywheel, the important third component is service. And the concept of customer service and what makes it great are different today than they ever have been. That's because consumers are gaining purchasing power, and providing them with a good experience can make or break whether they stay our customers.
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How Conversational Marketing Is Changing The Game Of Lead And Customer Relationship

While Inbound Marketing has long focused on the importance of opening a dialogue with potential customers and making communication one-sided, we're now entering the age of Inbound 2.0. With new strategies for engaging leads and customers, marketers and sales professionals are looking to tools that can truly allow for one-on-one communication for what is now being called conversational marketing. But what really is conversational marketing, and why should you consider utilizing it for your own business?
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Lead Nurturing Is Essential for Successful Sales

A lot of companies spend loads of time on attraction and lead generation activities such as social media, SEO, paid advertising, and content creation, but spend a lot less energy on figuring out how to move prospects through to sales. Without any focus on lead nurturing, it can be difficult to actually identify qualified leads, making sales still have inefficient processes for closing deals. So how can you identify how to best secure these qualified leads? Let's take a look.
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How to Adjust Your Customer Service for Germany

Whether launching a new business, or entering a new marketplace with your existing business, it's important to consider all aspects of the customer's journey. Too often the sales funnel is only thought of as that: a funnel, in which once a lead becomes a customer, they are forgotten about or ignored in order to focus on getting new customers. But in true Inbound Marketing, the funnel should really be thought of as a cycle. With the increasing importance of referrals and repeat business, customer service strategy is something that is just as important as the rest of your marketing efforts.
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