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German Market Entry

We provide professional insights into the German and European market with information on legal and economic requirements and above all the marketing and sales approach to be successful in this fragmented but lucrative region.

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Why large companies should consider hiring specialized consultants (in addition to their in-house team)

When companies reach a certain size, with increasing revenue and more customers, they begin to take marketing efforts in-house. As more resources are allocated for marketing employee salaries and building out a marketing department, companies depart from using consultants to assist in these efforts. The idea is that having a fully internal department will create consistency and efficiency, but there may be a few reasons why enterprises should continue to hold a budget for consultants.
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Are enterprise businesses really improving productivity by using 91 marketing tools?

Oftentimes, the larger a company gets, the more money they have to invest in tools and technology. This often means not only better software solutions for things like CRM, marketing, sales enablement, productivity, and administrative tasks, but it typically means more tools being used. In fact, estimates show that the average American enterprise business uses 91 marketing cloud services in their business!* But with using so many different solutions for each little task, are enterprise businesses really improving their productivity - or are the software solutions becoming a problem themselves?
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With The Enterprise Growth Suite, HubSpot Is Now Reaching Bigger Companies

HubSpot has recently released its Enterprise Growth Suite for larger businesses looking to streamline their marketing, sales, and customer services efforts to facilitate growth. It gets us thinking about what it is that makes enterprise business, and marketing for them - and to them - different.
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How To Calculate The Results Of Your Customer Service Strategy

The HubSpot flywheel is the most comprehensive approach to attracting, converting, and keeping customers, due to the holistic nature of focusing on true satisfaction throughout the entire customer journey. So once you've implemented a robust customer service strategy as a complement (and addition) to your marketing and sales methodology, how can you be sure that your customer experience has improved, and that your business is benefitting? There are a few ways to calculate the results:
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The Advantage Of Integrating HubSpot With Your Existing Software

When implementing new software, there can be some hesitation from companies who are set in their ways with the technology they are already using and may be wary of introducing a platform that could interrupt or change existing systems. Or, some companies may fear that connecting everything together is difficult, and onboarding is a long a laborious task. But HubSpot offers many seamless integrations in popular productivity tools and platforms that can lead to countless advantages of using their suite of products.
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How SaaS Companies Can Use Black Friday Promotion For Customer Retention

Black Friday may seem like a marketing and advertising ploy for B2C companies looking to hook new customers. But over the years we've seen more and more companies playing it smart in using this spend-happy time of year to not only boost new sales but to hone in on customer retention as well. If your current strategy focuses more on pleasing your existing customers, you can - and should - still be getting in on what this promotional period has to offer.
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Why Generating Leads Shouldn't Be Your Sole Goal

When most companies approach marketing and sales, traditionally the strategy has been to cast a wide net, and see what comes in. We now know how inefficient and ineffective this is, and so prospecting and lead generation has become much more targeted and specialized. But with so much focus on generating leads and identifying which ones are highly qualified, are brands still missing good opportunities for conversions and sales? It's time to share some of our focus with not just customer acquisition, but customer retention too.
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How to Motivate Happy Customers to Become Active Promoters and Send Referrals

When we talk about the sales and marketing flywheel, the important third component is service. And the concept of customer service and what makes it great are different today than they ever have been. That's because consumers are gaining purchasing power, and providing them with a good experience can make or break whether they stay our customers.
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How Conversational Marketing Is Changing The Game Of Lead And Customer Relationship

While Inbound Marketing has long focused on the importance of opening a dialogue with potential customers and making communication one-sided, we're now entering the age of Inbound 2.0. With new strategies for engaging leads and customers, marketers and sales professionals are looking to tools that can truly allow for one-on-one communication for what is now being called conversational marketing. But what really is conversational marketing, and why should you consider utilizing it for your own business?
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