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German Market Entry

We provide professional insights into the German and European market with information on legal and economic requirements and above all the marketing and sales approach to be successful in this fragmented but lucrative region.

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NetPress joins forces with Avidly - the leading HubSpot partner worldwide

on Sep 09, 2019 | By Achim B. C. Karpf | HubSpot, CRM, SFA, Diamond Partner, Avidly
          Munich, August 28, 2019 - The German HubSpot Diamond partner NetPress GmbH, known under the brand name NP Business Solutions, is joining forces with Avidly, the leading HubSpot Diamond partner worldwide. This will give NetPress a strong foothold in the growing international market and enable it to better serve customers in German-speaking countries.
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Why enterprises should think about sales force automation

on Apr 10, 2019 | By Achim B. C. Karpf | Lead Nurturing, HubSpot, CRM, SFA
In 2019, it's almost guaranteed that every enterprise business uses a CRM solution. A CRM is great for storing all the data you need about your current customers and prospects, getting an overview of all your contacts, and having an easily accessible database for all customer-related data. But to get the full power of what that information can do for your enterprise business and actually work to help your lead nurturing and sales, you should consider also implementing a sales force automation (SFA) software.
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5 ways automation improves relationships between marketing and sales

As the importance of human to human marketing has increased over the years, we've seen new strategies on how to connect more with audiences, speak in an authentic voice, and be more relatable and personal in order to be relevant. From this comes new concepts like relationship marketing, network marketing, and even marketing automation that seeks to enable these kinds of deeper relationships. Wondering how automated technology can actually help connect leads and prospects and sales teams in a better way? These are our top five ways:
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Why document management should be part of your CRM today

on Mar 06, 2019 | By Achim B. C. Karpf | HubSpot, CRM, DMS
When it comes to the tools that enterprise businesses are using, sometimes there are extra features or capabilities that are quite simply necessary for larger companies to run efficiently and effectively. In the case of CRMs, enterprise businesses should be looking for document management as a functionality, in order to properly handle unstructured data.
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7 essential CRM features enterprise businesses should look for

on Feb 20, 2019 | By Achim B. C. Karpf | HubSpot, CRM, Enterprise
When enterprise businesses are looking to invest in tools and software that will streamline their business and ensure effective marketing, sales, and customer service, they need to start with the basics. Most companies begin using CRMs fairly early in their growth journeys but need change as they hire staff and acquire more customers. Since most software isn't always optimized when it comes to the needs of large companies, we've rounded up the top 7 features for a CRM that enterprise businesses should look for in order to run effectively.
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Why large companies should consider hiring specialized consultants (in addition to their in-house team)

When companies reach a certain size, with increasing revenue and more customers, they begin to take marketing efforts in-house. As more resources are allocated for marketing employee salaries and building out a marketing department, companies depart from using consultants to assist in these efforts. The idea is that having a fully internal department will create consistency and efficiency, but there may be a few reasons why enterprises should continue to hold a budget for consultants.
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Are enterprise businesses really improving productivity by using 91 marketing tools?

Oftentimes, the larger a company gets, the more money they have to invest in tools and technology. This often means not only better software solutions for things like CRM, marketing, sales enablement, productivity, and administrative tasks, but it typically means more tools being used. In fact, estimates show that the average American enterprise business uses 91 marketing cloud services in their business!* But with using so many different solutions for each little task, are enterprise businesses really improving their productivity - or are the software solutions becoming a problem themselves?
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With The Enterprise Growth Suite, HubSpot Is Now Reaching Bigger Companies

HubSpot has recently released its Enterprise Growth Suite for larger businesses looking to streamline their marketing, sales, and customer services efforts to facilitate growth. It gets us thinking about what it is that makes enterprise business, and marketing for them - and to them - different.
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How To Calculate The Results Of Your Customer Service Strategy

The HubSpot flywheel is the most comprehensive approach to attracting, converting, and keeping customers, due to the holistic nature of focusing on true satisfaction throughout the entire customer journey. So once you've implemented a robust customer service strategy as a complement (and addition) to your marketing and sales methodology, how can you be sure that your customer experience has improved, and that your business is benefitting? There are a few ways to calculate the results:
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